Our Core Values

Innovation

We continuously explore creative, forward-thinking approaches to elevate experience management and stay ahead of industry evolution.

Human-Centric Excellence

We prioritize our clients’ success by deeply understanding their needs and aligning our strategies to deliver exceptional value.

Transparency

Trust is the foundation of our relationships. We commit to clarity, honesty, and openness in every interaction.

Collaborative Partnership

We believe in synergy. Our work is built on strong, respectful partnerships that create shared success.

Continuous Development

We cultivate a culture of learning for our clients and our team to ensure long-term capability building and sustainable CX maturity.

Mission

To help organizations excel in Human Experience by providing innovative, human-centered solutions and implementing best-practice methodologies that enhance interactions, elevate satisfaction, and drive sustained business growth.

Vision

To be the region’s First Choice Experience Management Consultancy, leading Human Experience transformation and creating seamless, emotionally resonant journeys that inspire loyalty and advocacy.

Our Philosophy:
Human Pulse Approach

Human experience is the cumulative effect of every interaction.

At Human Pulse, we integrate Human Experience (Customer and Employee Experience) into a unified strategy that breaks silos and creates cohesive, emotionally intelligent journeys.

Our philosophy is built on four pillars:

Engaged employees create exceptional human interactions

Integrated EX–CX strategies build trust and loyalty

Data-driven insights guide meaningful decisions

Omnichannel experiences ensure consistency across digital, physical, and human touchpoints

Our team is proudly rooted in the Gulf region, giving us a deep understanding of the nuances, the unspoken expectations, traditions, motivations and the evolving mindset of consumers.

Meet Our Team

Hamdi Al-Amawi, PhD — Founder

Dr. Hamdi is a seasoned Experience Management practitioner with over 25 years of experience in logistics, retail, manufacturing, aviation, telecom, and humanitarian sectors. He champions human-centric transformation and the belief that delivering exceptional human experiences improves not only businesses, but also people’s quality of life. His main areas of expertise are service excellence, strategy, continuous improvement, employee morale and engagement, consulting, and training.

He has led major CX transformation initiatives for regional and global organizations including DHL, Zain Telecoms, Royal Jordanian Airlines, and the International Committee of Red Cross. He is a co-author of the “Customer Experience” book series alongside global experts, an international CX awards judge and a Co-Chair for Learning & Education at the XM Global Collaborative organization, a non profit global organization which focuses on Experience Management to advance the human experience across industries through collaborative learning and innovation.

Dr. Hesham A. Gaffar

— Senior Consultant, Patient Experience

Dr. Hesham A. Gaafar is a global health strategist who elevates patient experience whose work sits at the intersection of clinical insight, health policy, and human‑centered system design. With more than a decade of international experience including leadership roles with the World Health Organization, he brings a uniquely patient‑centric lens to healthcare transformation, ensuring that standards, pathways, and policies translate into meaningful improvements in people’s lives. He bridges the gap between high-level strategy and the lived experience of patients, making him a powerful asset in any patient‑experience or service‑design initiative.

Abdelrahman Shain

— Project Delivery Manager & Product Leader

A strategic Project Delivery Manager & Product Leader with 15+ years of cross-functional experience in the GCC . PMP certified professional with a proven track record in driving end-to-end product lifecycles , expertise spans into developing product vision and strategy , aligning with business objectives and market demands, specializing in Health Tech, E-commerce and Digital Transformation, with a strong foundation in Agile methodologies and stakeholder engagement.

Zaid O. Jilani , MBA

— Senior Project Manager

A Senior Project Manager and PMO Consultant with 15+ years in IT and cybersecurity, focused on government projects. Skilled in PMO establishment, digital transformation, and compliance with Saudi standards (NCA, ECC).He is adept at aligning projects with strategic goals, and fostering stakeholder relationships, using agile and data-driven approaches to succeed in complex settings.

Mohammed Khawaldeh

— Logistics & Commercial Operations

A seasoned logistics and commercial operations professional who brings a strong experience‑management mindset to every engagement. With over 23 years of experience, he has consistently championed experience‑driven improvements, enhancing service quality, strengthening client relationships, and aligning operational performance with customer expectations. Mohammed’s approach centers on understanding stakeholder needs, mapping critical experience touchpoints, and identifying opportunities to elevate satisfaction, loyalty, and efficiency.

Ehab Malahmeh

— Senior Digital Transformation Consultant

A strategic advisor with 20+ years of experience leading enterprise-wide digital transformation, ERP implementations, and advisory programs across banking, government, and healthcare sectors. Proven track record in delivering high-impact programs, optimizing operations, and advising C-suite stakeholders on strategic and operational decisions. Core Competencies with major core competencies of Strategy and Business Transformation, Enterprise Program & Portfolio Management and Digital Banking, FinTech Solutions , Organizational Optimization & PMO Leadership and Change Management & Governance Frameworks.

Shadi Hakawati

— Technology Solutions Project Manager

Extensive experience in driving digital transformation and enhancing customer experience through innovative technology solutions, focusing on aligning IT strategy with business goals to deliver seamless and customer-centric services that directly impacted service quality, response time, and customer retention. Successfully implemented and integrated ERP, CRM, POS, and e-commerce platforms to improve customer journeys, increase customer satisfaction, and enable real-time engagement across multiple touchpoints, leveraging data analytics and BI tools to support data-driven decision-making to continuously optimize service delivery and enhance overall customer engagement.

Unlock unparalleled growth
& lasting success through
human-centered experience management

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